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Reuters
GM commits to doubling ad spending with Black-owned media
© Reuters/REBECCA COOKFILE PHOTO: Logo of General Motors atop the company headquarters
DETROIT (Reuters) - General Motors Co on Friday said it will double its commitment to spending with Black-owned media to 4% of its ad budget next year with a target of reaching 8% by 2025.
GM had come under criticism from some Black media leaders for not spending enough of the U.S. automaker's ad budget with Black-owned media. GM said it will spend 2% of its annual budget this year with Black-owned media.
(Reporting by Ben Klayman; Editing by Chizu Nomiyama)
vendredi 23 avril 2021 20:37:25
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