Kim Kardashian has been slammed for treating her daughter North West's bearded dragon "like a doll".
The 40 year old, who was recently left stunned as a Bridgerton star confirmed Keeping Up With The Kardashians inspired the hit show, took to her Instagram feed to share a series of photos of the lizard in different outfits.
In one snap, the reptile, who's named Speed, wore a pink baseball cap that had the word "Sports" written on it and rested next to a tiny microphone.
A second saw the pet wearing a messy pink wig while appearing to hold a matching pink toy electric guitar, while a third showed Speed wearing a pair of pink and yellow glasses while next to a Strawberry-flavoured candy.
© Instagram/Kim KardashianKim Kardashian has been slammed for dressing her daughter's lizard up
© Instagram/Kim KardashianKim put the pet in a baseball cap and made it pose next to a tiny microphone
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Clearly happy with the outcome, Kim captioned the photos: "Photoshoot Fresh w Speed". [sic]
However, the post sparked outrage amongst her 215million followers as one person said: "This is ignorant," while another criticised her by saying: "not even funny," [sic] with a sad face emoji.
A third demanded Kim "stop treating that poor creature like a doll," as another accused her of "tormenting this poor creature".
© Instagram/Kim KardashianKim dressed Speed in a pink wig
© Instagram/Kim KardashianSpeed was also dressed in a pair of tiny sunglasses
"Ridiculous. It's an animal, a pet ... not an object you can dress up and make money off of.
"Bearded dragons love and connect. Let's hope you keep him for a while and not just throw him away when you're done with the pics." [sic] a fifth added.
Kim announced the addition to the family back in March this year as she posted a photo of her seven year old daughter North West wearing a pink fluffy jumper as she held Speed up, who could be seen wrapped in the same material.
© Instagram/Kim KardashianKim adopted the bearded dragon after a friend gave it to her and daughter North West
"Meet the newest member of our family...Speed," Kim wrote. "I really wasn't planning on liking Speed the way I do but she grew on me!"
Kim, whose estranged husband Kanye West is reportedly "heartbroken" but has "finally accepted" the divorce, went on: "Speed was really my BFF Allison's and we babysat for a week and she never left and it's been months!"
"Speed got a makeover with custom Skims Cozy and even the Lil Uzi jewel (Speed actually got the jewel a few months back; North always knows what's up!). North and her bearded dragon go everywhere together it's kinda cute!"