According to reports, department store Kohl's is heavily reducing prices on its Pride collection after facing calls for an online boycott. This follows a recent trend in many retailers promoting Pride and LGBTQ+ agendas as a part of their Environmental, Social & Governance (ESG) plan.
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Various items from Kohl's Pride collection have been discounted, both in stores and online. For instance, a navy blue t-shirt displaying the rainbow colors of the LGBTQ flag and the word 'pride' is now being sold at a 60 percent discount. Pictures from a store in Long Island, New York, show Pride-themed baby bibs and bodysuits alongside the aforementioned t-shirt. The online collection also features a range of products, including a Baby Girl Carter's Rainbow Pride Bodysuit, Junior's SO Pride Favorite Long Muscle Tank, and a Sonoma Community Toddler Proud People Pride Short Sleeve Tee, all significantly reduced in price.
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The discounts come in the wake of Kohl's facing online boycott calls last month for selling "Pride" onesies for infants. Many conservatives online spotlighted these items, noting that they were already being sold at half price at the time. Kohl's has been one of many retailers advocating "Pride" and the LGBTQ+ agenda under its broader ESG plan, which has seen companies taking social and political stances unrelated to their business. However, the department store has not yet responded to inquiries about whether the discounts suggest a lack of customer interest in the Pride-themed merchandise.
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