We are getting our first taste as to what Angelina Jolie's new fashion label will look like. Late last month, the actress and humanitarian announced that she was launching a new venture, Atelier Jolie, a fashion-focussed initiative with a difference. And now, Jolie has revealed that her first partnership under the new label will be with Chloé.
Jolie and Chloé's current creative director Gabriela Hearst have co-designed a capsule, which will be presented alongside the spring/summer 2024 collection in October (a collection which is rumoured to be Hearst's last for the house). Although imagery of the capsule is being kept under wraps until then, the house has revealed that there will be plenty of eveningwear in "fluid silhouettes" on offer, much of it inspired by Jolie's red-carpet style.
In-keeping with the mission of Atelier Jolie, which is aiming to democratise the fashion industry and shine a light on those behind the scenes, parts of the collection will showcase the work of artisans from a Fair Trade enterprise, and will spotlight female-led social enterprises. Jolie's earnings from this collaboration will also be invested into establishing apprenticeships for tailors and artisans at Atelier Jolie.
As well as this, multiple looks will be made from deadstock and lower-impact materials, which is why Chloé made the perfect partner for this collection.
"Very few luxury brands are a certified B Corp," said Jolie of her decision to partner with the brand. "It was important to me to work with Chloé, one of the first luxury brands to be a B Corp. It has been a privilege to design with Gabriela Hearst, and I hope all women will feel comfortable and beautiful in this capsule collection."
"From the moment I heard about Angelina's vision for Atelier Jolie, I believed in it," Hearst added. "It is a way to elevate others through the beauty of garment-making and her deep respect for the environment."
The Atelier Jolie x Chloé capsule collection will be unveiled in October.