Earlier this year in April, Coles locked in lower prices for three months across more than 370 grocery items, whilst Woolworths soon followed suit, dropping the prices on more than 450 winter essentials in-store and online.
Recently, a 'random act of kindness' initiative by Woolworths also became public knowledge, team members being able to 'gift' groceries to unsuspecting shoppers with 'Team Member Purchase' stickers.
Speaking to New Idea, a Woolworths spokesperson said that the initiative was a means of bringing some joy to their shoppers, many of whom are experiencing the ongoing impacts of the rising cost of living.
"We try to bring a little good to our customers every day, and this is an example of an act of kindness."
"They often pop up on a discretionary basis and will vary across stores all over the country."