Now that the waitlist for Starbucks Odyssey is officially open, we have additional details on what can be expected from Starbucks' new digital project. Once Starbucks Odyssey launches later this year, the Web3 experience will provide Starbucks Rewards members and Starbucks employees with the opportunity to purchase or earn digital collectible stamps (NFTs) that can be used to unlock exciting benefits and immersive coffee experiences.
When Starbucks Odyssey does go live, members will be able to earn digital collectible stamps by completing "journeys," a series of interactive activities and challenges.
Additionally, limited-edition stamps can be purchased through a built-in Starbucks Odyssey marketplace. Keeping the marketplace currency inclusive, Starbucks members will be able to purchase the limited-edition NFTs using a credit card.
These digital collectible stamps will include a point value, which will be determined based on its rarity, that will be added to a member's profile. The points can in turn be used to gain access to unique experiences and other perks, including a virtual espresso martini-making class and a trip to Starbucks Hacienda Alsacia coffee farm in Costa Rica.
"Starbucks Odyssey will transcend the foundational benefits that our Starbucks Rewards members have come to love, and unlock digital, physical and experiential benefits that are uniquely Starbucks," said Brady Brewer, Starbucks executive vice president and chief marketing officer, in a statement. "By integrating into the Starbucks Rewards ecosystem and grounding the experience in coffee, connection and community, we are entering the Web3 space differently than any other brand, while deepening our members' connection to Starbucks."
To join the waitlist for Starbucks Odyssey, visit waitlist.starbucks.com.