Both ITV and Channel 4 have axed adverts on their main channels in accordance with protocol in the wake of the Queen's death.
Many broadcasters, newspaper sites and social media platforms have temporarily suspended advertising following the announcement of the Queen's death on Thursday.
Alongside ITV and Channel 4, Sky is also reportedly not running ads on its main channels until at least 5am Saturday, in accordance with a protocol agreement with Buckingham Palace, reported the Guardian.
However, digital channels such as ITV2 and ITV3 continue to run ads.
According to reports, Twitter has also decided it will not run ads in the UK for 48 hours, while Snapchat UK introduced a 24-hour ban on ads placed on news content.
Meanwhile, many national papers also did not run adverts Friday, including those published by News UK, such as the Times, or those published by Reach, such as The Mirror.
Bauer Media, one of the country's largest radio networks, also suspended regular programming with advertisements.
The passing of the Duke of Edinburgh in 2021 saw some outlets make changes to their advertising, but not on the same scale.
The Queen's death at Balmoral was announced by the palace at 6.30pm Thursday, and had followed hours of coverage of mounting concern for her health.
On Saturday, King Charles III will be formally proclaimed King at a historic Accession Council at St James's Palace.
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