We're still patiently waiting for flying cars and hoverboards, but there is one new futuristic innovation that's super convenient. For the cereal lover on the go, Kellogg's has just introduced a product that lets you turn water into milk. Yes, you read that right.
With Kellogg's Instabowls, you simply pour cold water into the portable bowl and it instantly becomes milk. If you're wondering what kind of wizardry makes this possible, it's actually quite simple. In addition to cereal, the Instabowls are filled with instantized milk that turns into real milk once water is added and it's stirred.
According to Kellogg's, the company had portability and the fast-paced schedule of today's consumer in mind when they came up with the idea for Instabowls.
"In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life's everyday curve balls prevent traditional sit-down meals," said Chris Stolsky, Marketing Director at Kellogg Company, in a statement. "We created Kellogg's Instabowls as an easy solution for the 'anytime cereal break' so you can now bring your favorite Kellogg's cereals with you wherever life takes you and not have to worry about milk, dishes, or clean-up."
Available for $1.98 per bowl, Kellogg's Instabowls come in four varieties: Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch. The portable cereal is currently available at Walmart locations, but will soon branch out to more retailers nationwide.