"It's always interesting that we get compared to Nike or Adidas. The top running shoe brands offer something different from what Nike or Adidas are offering. What sets us apart is our emphasis on midfoot strikes."
"Basically, this is the more natural style of running and we are trying to get people to think about how they are training and running so that they can fix their training schedule to be in tune with their bodies."
"Additionally, we are pushing for local production which means shifting the whole process locally. However, we have to make sure there is a demand to prove that the investment is worth it."
"Plus, the key question we keep asking ourselves is whether we are representing the Kenyan brand in the best way. Are we sharing the right message? Are people going to be proud of it? And so on."
"As far as lessons go, we have learnt that it takes time, it will cost you more than what you'll initially make. Look for information and get people to help you do that. To top it all, you can't do it alone so reach out to as many relevant people as possible."
As we wrapped up, Navalayo talked about Enda's contribution to the community, as well as her future aspirations.