Holly Willoughby dazzled viewers yet again on Tuesday as she took to ITV This Morning sporting another incredibly festive look.
Returning to our screens alongside co-star Phillip Schofield, the 40-year-old put on a sparkly display in a black velvet dress with embellished detailing.
The mum-of-three let her outfit do the talking by pairing her look with natural make-up and her hair styled in loose waves.
Continuing her #12daysofsparkle series, Holly wowed in a mid-length velvet frock from designer Saloni, which features three crystal-embellished bows down the front bodice.
The star hired the dress from online clothing rental company HURR, which stocks incredible designs from the likes of Rixo, Jacquemus and Isabel Marant - to name a few.
Holly's dress has an original retail price of £695 but can be hired from HURR from as little as £88, depending on the length of your rental.
The star finished off her look with a pair of diamante embellished Manolo Blahnik black satin heels.
Despite the £795 price point, Holly's been getting a lot of wear out of these sparkly shoes and over the past week, she's worn them on This Morning four times in total.
Before the show aired at 10am, Holly shared a snap of her outfit with her 7.5 million Instagram followers, captioning the post; "Morning Tuesday. Christmas gift ideas for all today. see you on @thismorning at 10am."
Black velvet embellished dress, Saloni, hire from HURR from £88 here .
Black Satin Embellished Heels, Manolo Blahnik, £795 here
We're loving Holly's festive outfits this month and fans have been flocking to her Instagram post to compliment the star on her latest look.
"Dress of dreams," one fan says.
"Wowsa! Incredible dress," another comments, while a third person writes: "Your dress is stunning."
"Best dress yet," another adds.
If you're interested in how to copy Holly's style, last week, the presenter's stylist, Danielle Whiteman revealed how she works with the presenter to nail her perfect tailoring style.
Holly and Phillip will be back on our screens on Monday morning at 10am. For more celebrity style and fashion news updates, sign up to OK!'s Daily Newsletter here.