Lidl's futuristic Christmas advert 2021 shows what our future Christmases could look like in decades to come - and encourages shoppers to look forward, not back.
The fun one-minute ad begins in the present day, showing a family sitting down for a traditional Christmas roast with all the delicious trimmings. Set to the soundtrack of 'Rockin' Around the Christmas Tree', the advert then cuts to show exactly the same Christmas scene - but this time it's set in the far future. With the same dining table set-up, we see a carving laser knife being used to cut the turkey and find out one family have moved to the moon.
Then, in the third scene, we see an even more futuristic Christmas dinner with the same family. From talking dogs to levitating plates, it highlights that no matter the decade, Lidl will 'always be great on prices'.
It of course wouldn't be a Lidl advert without featuring their tasty festive food range, including Christmas turkey, pigs in blankets, Yorkshire puddings, and bubbling bottles of champagne.
'After a challenging couple of years, the nation wants to look forward not back, which is why we've set our light-hearted ad decades in the future,' Claire Farrant, Marketing Director at Lidl GB, says.
'This is a food retailer first at Christmas and we feel Lidl is best placed to take our customers there! Given our commitment to always be Big on quality, Lidl on price this year we wanted our Christmas advert to show that we really do mean always, no matter what the future has in store for us!'
Take a look at all the Christmas adverts as they are released here.
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Lidl's 2020 Christmas advert poked fun at Aldi's much-loved Kevin the Carrot character. The tongue-in-cheek ad made fun of the usual sugary-sweet Christmas advertising tropes, including playful references to 'emotional gravy' and moments designed to make viewers sad, by interrupting and side-stepping them with Lidl products.
And, in what appeared to be a swipe at competitor Aldi and Kevin the Carrot, Lidl explained that you 'don't need cutesy characters when carrots taste this good' before a carrot is abruptly poked with a fork.
Throughout, we see a whole host of food and drink shot as real film and contrasted against the animated scenes. Product prices are displayed to demonstrate that consumers can be assured of 'delicious food at amazing value'.
Lidl's 2019 Christmas advert focused on hero moments that take place in the run-up to Christmas Day. Scenarios in the ad include one couple debating whether to buy a keyboard, another family filling their trolley with goodies, and traditional German Glühwein simmering on the stove.
The advert's message is clear throughout: that Lidl customers should be able to create their dream Christmas without compromising on quality - and without breaking the bank.
Watch the 2019 advert:
In 2018, Lidl launched three mini Christmas adverts as part of its festive campaign. The key theme was 'Upgrade Your Christmas' and saw the supermarket take typical occasions to the extreme, with comical results.
Scenarios included imported Arctic snow from the North Pole, a 16-piece orchestra in a dining room, and a seriously giant Christmas tree. A 75ft Canadian fir tree, to be precise.
The adverts conveyed the message that while not everything at Christmas goes as planned, the important things - such as food, fun and the warm festive spirit - always do. Ultimately, it aims to show the best way to upgrade your festive celebrations with Lidl's offering, rather than going to any extremes.
Watch the 2018 advert: