Love Island are taking a leaf out the Made In Chelsea book by casting a socialite influencer for the upcoming 2021 season.
The hit ITV reality dating show is due back on screens in just a few weeks time after being off the air for over a year due to the ongoing coronavirus pandemic.
And rumours abound that high society fashion influencer Aimee-Rose Francis is among the cast of beautiful contestants heading to the villa in the hopes of finding love - and fame.
The 29-year-old blogger reportedly lives in the Chelsea neighbourhood of London and her website says she has "a passion for long lunches and champagne cocktails."
© aimazin/InstagramAimee-Rose Francis is said to be heading to the Love Island villa
According to Love Island sources, the makers of the show are banking the well-heeled beauty will attract viewers - and the online sensation is already something of a star, having 84,000 followers on Instagram.
A show source told The Sun on Sunday: "Producers are nearly there with their cast and Aimee is top of their list.
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"She's incredibly well-educated, has bags of personality and isn't afraid to stand up for herself.
© aimazin/InstagramThe West London lass is popular online already thanks to her fashion blogging
"She could have walked straight off reality show Made In Chelsea. Bosses think she'll be a great addition."
Makers of Love Island have reportedly already eyed up an NHS hero to take part in the upcoming new series.
Toluwa Adepeju was a frontline worker during the Covid-19 pandemic and is said to be taking the summer off work in order to take part in the upcoming seventh season of the show.
The 25-year-old boasts almost 12,000 followers on Instagram - with fans racking up likes for his candid photos of himself in hospital scrubs.
© doctor.tolu/InstagramToluwa Adepeju is another Instagram star tipped to be taking part in the 2021 series
A source said back in April: "He's led from the very front - in hospital and online, educating people of the risks and the need to get vaccinated.
"He is a perfect pick. He's modest, down to earth and loves what he does."
Love Island is expected to return to ITV2 next month.