If you've accumulated some new greenery this past year, you're not alone: House plants have surged in popularity since the start of the pandemic. This comes as no surprise since plants are an amazing way to beautify and bring life into your home-not to mention reduce stress. Lucky for us, Target is making the most of this growing interest with a new plant collection in collaboration with plant stylist and influencer Hilton Carter.
© Frank Frances StudioProject Grow
"As people have spent more time at home over the past year, our guests are increasingly looking for ways to add more comfort and personality to their surroundings. Searches for plants on Target.com have increased by more than 300% over the last year-a clear indicator that guests want to bring some of the outdoors inside to brighten up their space," says Jill Sando, Target's executive vice president and chief merchandising officer in a statement.
© Frank Frances StudioPlant influencer Hilton Carter partnered with Target on a collection that features 65 products, including planters, live plants, terrariums, and watering cans.
The limited-edition collection features 65 products including planters, live plants, terrariums, and watering cans that range from $5 to $130.
© Frank Frances StudioProject Grow
© amazon.comWild at Home: How to style and care for beautiful plants
$14.80
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For 10 years, Carter has shared his love for plants and greenery on Instagram, amassing nearly half a million followers in the process. The influencer now has over 200 plants in his home and is the author of three books on the subject. He hopes that this collection helps to make flora accessible to a variety of people.
"This collection of greenery and accessories was designed with the intention to inspire all-from the novice plant parent to the green thumb expert-and help everyone introduce a little more greenery into their space," says Carter in a statement. Below are some of our favorites from the collaboration.
Shop The Carter Hilton X Target Collection
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