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Ambassador cruise line will start operating from April 2022 and sales will be available from June this year. The Covid-19 vaccine will be required for all passengers prior to departure.
The line will do 33 sailings between 2022 and 2023.
Their cruises will offer no-fly voyages aimed primarily at the over 50s market UK travellers.
Sales will start in June and the inaugural cruises will start operations in April 2022.
This is, without a doubt, a significant development in the UK travel industry and a big step for the return of the UK travel economy. The country hasn't had a British cruise line since 2010.
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© Ambassador Cruise Linecruise sailing
Ambassador promises a premium-value and authentic and friendly cruise experience.
Their first ship, the Ambience, will carry 1400 guests in 798 cabins.
The first inaugural cruise will depart on April 6 from London Tilbury port.
The inaugural voyage onboard the Ambience will be a short-break cruise out of Tilbury to Hamburg, Germany.
DON'T MISS British Airways warns holidaymakers it is STILL illegal to travel from May 17 [TRAVEL RULES]Australia travel: Country closed til mid-2022 at least [AUSTRALIA TRAVEL] 'Spain loves British people' Madrid confident reopening looms as recovery 'looking good' [HOLIDAY SPAIN] The cruise will offer a choice of five different restaurants, two cafes and nine lounges.
Guests on board the Ambience will also be able to enjoy a swimming pool, spa, fitness and leisure facilities.
The UK-based operator also promises exciting daytime activities and evening entertainment.
The shipping programme will run from April 2022 to May 2023 and it will include 33 sailings.
© Gettyold couple taking a selfie
Greenland, the Baltics, the Arctic and Iceland will be some of the 88 ports that the cruise will visit.
Ambassador also has a winter plan that includes "expedition-style voyages".
Some of the destinations will be the Canary Islands, Cuba, the Caribbean, Scandinavia or Cape Verde.
Health and safety is the company's number one priority, and confirmed that all passengers and crew will be required to be vaccinated for Covid-19 prior to departure.
© Gettyold couple at the beach
Director of Njord Partners LLP and travel expert Gordon Wilson said today "Our launch today is a demonstration of our belief in the underlying strength of the UK travel market as we emerge from the pandemic."
He also said that the company plans to create "at least 100 jobs" from the UK.
The environmental impact is another of the Ambassador's commitments.
The Ambiance will be upgraded with emission reduction technologies in order to reduce nitrogen oxide emissions.
Some indicative prices have been released today showing very affordable packages for next year's holiday.
A seven-night European cruise on board the Ambience and departing from Tilbury will be about £850 per person, on a full-board basis.
Booking can be made online from June this year.
Find out more about the itineraries here.