Phillip Schofield was left speechless on Wednesday's This Morning after one guest made a very rude comment.
Phillip and his temporary co-host Rochelle Humes welcomed beauty journalist Ateh Jewel into the studio to show off some of the best lipsticks available right now.
As Ateh spoke about a variety of luxury products, she came to a Bobbi Brown lipstick called Orchid Noir.
Speaking about the lippy, Ateh said: "It makes me feel like I'm in a film nor film, like, 'Put your lips together and blow!'"
Rochelle immediately started giggling and replied: "You go girl!" as Phillip was left speechless with a rather shocked look on his face.
© ITVPhillip Schofield was gobsmacked on Wednesday's This Morning after one particular cheeky comment
"I love it so much!"Ateh continued, before spotting Phillip's face and adding: "Film reference, Phillip!"
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"Is it? What the hell?" Phillip replied as the two women continued laughing.
"Yes, it's a very clean film reference!" mum-of-three Rochelle reassured him.
Ateh was quoting the 1944 movie To Have and Have No, which stars Humphrey Bogart and Lauren Bacall.
© ITVBeauty journalist Ateh Jewel made a rather saucy film reference as she showed off some lipsticks
Viewers tuning in at home found the whole thing hilarious and loved seeing Ateh back on the ITV show
"I like Ateh!! She's fun!!! #ThisMorning," one person tweeted, but others were a bit disappointed with how expensive the lipsticks were.
"#thismorning £35 for a lipstick. Absolute joke!" someone posted, while another added: "Need a mortgage for some of these lipsticks... #ThisMorning."
This Morning airs weekdays at 10am on ITV.