It can be hard to keep up with celebs and their ever-changing hair colours, but one A-lister who seems to have swapped faster than any other is Emma Willis.
The 45-year-old appeared on the The Voice UK final this weekend with a coppery brunette colour - but fans are questioning how she managed the sudden swap when she was blonde on The Celebrity Circle just the other day.
A quick glance at her Instagram page only confuses matters more, as Emma has posted a series of recent snaps where she's blonde in some and brunette in others.
© Instagram / @emmawillisofficialInstagram / @emmawillisofficial
"You look nice Emma but I can't tell if your hair is blonde or brunette now as we don't know when the programmes are filmed," one follower commented under a video showing the presenter with blonde hair.
There is a simple explanation to all the confusion though. Emma was blonde when she filmed The Celebrity Circle earlier this year, but she's also been wearing her hair in a longer brunette style for most of this season of The Voice.
The mum-of-three divided viewers with her look for the final of the singing competition.
Pairing a daring low-cut red dress with her red-tinged hair, Emma certainly gave off a Jessica Rabbit-esque look - something which fans also spotted.
© Instagram / @emmawillisofficialInstagram / @emmawillisofficial
One said: "I thought a pair of long silky purple gloves would've completed the look. Very Jessica Rabbit vibes."
Another likened her to a "40s movie star".
© Instagram / @emmawillisofficialInstagram / @emmawillisofficial
While most were keen to dish out praise on the presenter, others weren't convinced by the "unflattering" fit of the dress.
Blonde, brunette, plunging neckline or not, we think Emma looks sensational whatever she chooses.