Parkland shooting survivor and gun-control advocate David Hogg is offering an alternative to sleeping on the right side of the bed.
The 20-year-old activist announced on Twitter that he and his business partner William LeGate are starting a pillow company to compete with MyPillow, which is run by Donald Trump crony and Fox News advertiser Mike Lindell.
"@williamlegate and I are going to prove that progressives can make a better pillow, run a better business and help make the world a better place while doing it," Hogg tweeted Thursday morning.
He also opened the virtual floor for company name suggestions, one of which was the inclusive sounding "Our Pillow."
© Andrew Harnik / APDavid Hogg, a survivor of the mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., speaks during the "March for Our Lives" rally on March 24, 2018.
David Hogg, a survivor of the mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., speaks during the "March for Our Lives" rally on March 24, 2018. (Andrew Harnik / AP/)
Hogg followed with a series of tweets in which he said it was his plan to employ veterans, convicts who have paid their debt to society and workers from MyPillow, which he hopes to put out of business. According to Hogg, his pillow company will launch around summertime.
The activist, who was a student at Marjory Stoneman Douglas High School in Parkland, Fla., when 17 people were fatally shot and 17 others were wounded on Feb. 14, 2018, also threw down the gauntlet for Lindell.
"Mike isn't going to know what hit him," Hogg tweeted. "This pillow fight is just getting started."
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Lindell may not lose much sleep over Hogg's challenge just yet. The 59-year-old entrepreneur, whose estimated worth is $300 million, finds himself at the heart of an intensifying showdown between right-wing media agencies and voting systems technology companies that seems bound for the courtroom.
Lindell has repeatedly championed Trump's unsubstantiated claims that rigged ballot counting systems are to blame former president's decisive 2020 electoral loss.
Both Dominion Voting Systems and Smartmatic - the voting technology companies allegedly being maligned - have either filed suits or threatened to do so against right-wing outlets including Fox News. That network was hit with what it calls a "meritless" $2.7 billion lawsuit from Smartmatic Thursday.
Smartmatic is also suing Trump surrogates Rudy Giuliani and Sidney Powell for their roles in disseminating damaging rhetoric about the company.
Lindell was cutoff by conservative media brand Newsmax earlier this week when he tried pushing his conspiracy theories on that network. Newsmax, along with cable channels Fox News and OAN, were reportedly sent legal warning by Smartmatic lawyers in December warning those outlets that there could be consequences for false reporting that defames the company.
Refusing to give it a rest, Lindell, whose nickname is "The MyPillow Guy," told radio station WZFG that he would reveal the results of his research on alleged election rigging Friday.