© Provided by The GuardianPhotograph: Stéphane de Sakutin/AFP/Getty Images
Celebrity primatologists and scientists have been urged not to post selfies with chimpanzees, orangutans and other primates on social media to help conservation efforts for threatened species.
Cuddling baby monkeys on camera and sharing Instagram posts interacting with primates at sanctuaries is strongly discouraged under new guidelines aimed at scientists, researchers and TV presenters from the International Union for Conservation of Nature (IUCN), the global authority on protecting the natural world.
© Photograph: Stéphane de Sakutin/AFP/Getty ImagesBritish primatologist Jane Goodall poses with a toy monkey. The Jane Goodall Institute no longer shares images of Goodall interacting with animals.
Experts fear that images of primatologists interacting with animals can undermine conservation efforts by inadvertently driving demand for the illegal primate pet trade and encouraging the public to take selfies with monkeys, orangutans and lemurs.
Studies have found the use of primates in commercials - such as the chimpanzees in PG tips adverts from the 1950s to 1970s - can distort the perception of an animal's conservation status, and there are concerns that social media images of humans interacting with nonhuman primates are having the same effect.
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Of the 514 primate species assessed by the IUCN, around two-thirds are threatened with extinction, driven by agriculture, hunting, human infrastructure and the climate crisis.
Siân Waters, a macaque specialist at Durham University, heads the IUCN specialist group for human-primate interactions that devised the guidelines. Waters said she had noticed the effect of social media posts and magazine articles in her work studying the endangered Barbary macaque.
"Sometimes people will ask us if we can get them a pet macaque. We noticed an increase in the number of people asking us that whenever there was a picture in the paper of a Moroccan celebrity or French celebrity with a Barbary macaque as a photo prop in the picture," she said.
"A lot of people are very well intentioned when they post these photographs, but the problem is how they are perceived. The context can get lost very easily on social media.
"It might have a very clear conservation message which says, 'Don't keep primates as pets' with an image of someone holding a confiscated pet macaque or a confiscated pet chimp. But in actual fact, that context is lost almost immediately as that is shared all over the world."
© Provided by The GuardianOf 514 primate species assessed by the IUCN, around two-thirds are threatened with extinction. Photograph: agefotostock/Alamy
The primatologist Jane Goodall issued similar advice last year after an image of a young chimpanzee scrolling on a mobile phone went viral on social media. Her institute has stopped using images of Goodall interacting closely with primates.
Shawn Sweeney, a communications specialist for the organisation, welcomed the news. "We've learned a lot over six decades of Jane's research and work with chimpanzees. We now know that viruses like Covid-19 are ones that can affect humans and primates. This kind of imagery supports the idea that it is OK to have these kinds of physical interactions with chimpanzees and with other primates."
Primates are not the only animals that have been negatively affected by the social media age. In Costa Rica, selfies with wild animals have been banned in an attempt to protect sloths, which have been illegally used as props for tourists.
Laëtitia Maréchal, a primatologist at the University of Lincoln who helped devise the new guidelines, said: "When you see a presenter trying to pet a primate on TV, it is human psychology to want to replicate that. The guidelines are not to point a finger at people but to help people be aware of the consequences."
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