Prima (UK)

This year will be a ?Christmas of 'mini-mases': more smaller celebrations at home in December

Prima (UK) logo Prima (UK) 17/09/2020 11:28:01 Olivia Heath
a dining room table in front of a mirror: 2020 will be a Christmas of 'mini-mases', with the nation set to entertain guests at home in smaller groups or online, in research from Marks & Spencer's Food Christmas Trend Report. © Dan Duchars2020 will be a Christmas of 'mini-mases', with the nation set to entertain guests at home in smaller groups or online, in research from Marks & Spencer's Food Christmas Trend Report.

This year will be a Christmas of 'mini-mases', with the nation set to entertain guests at home in smaller groups.

New research from the Marks & Spencer Food Christmas Trend Report reveals that over a quarter of the UK (28 per cent) anticipate more, smaller Christmas celebrations and gatherings with friends and family this festive season.

With so many missed celebrations this year as a result of the coronavirus (COVID-19) pandemic, and the government's recently imposed 'rule of six' restrictions, customers will look for ways to celebrate either online or in smaller groups across the entire festive season.

"Brits will be entertaining in smaller groups in the weeks and weekends in the run up to Christmas and will be looking for easy meals, alternative turkey inspiration and plenty of showstoppers and tasty table wows to make these moments extra special and stress free," the M&S trend report explains.

"We'll also be looking to make the small moments special too. With around 1 in 5 (19 per cent) of us already looking forward to our first mince pie, these small festive moments (we're calling these 'micro-mases') will be more treasured than ever before as we continue to take joy from the small things."

a room filled with furniture and vase of flowers on a table: White dining room decorated for Christmas © Lucy Pope/National Magazine CompanyWhite dining room decorated for Christmas

The trend report reveals that shoppers will be looking to fill up their cupboards, packing them with ingredients and festive must-haves, plus buying gifts early too. "They will want to make sure they have those special items for loved ones earlier than normal as they celebrate early 'mini-mas' moments in smaller groups throughout December," explain M&S.

The first Christmas ranges have now launched at M&S for those wanting to start their shopping early and spread the cost. 'This includes a very exciting range of Percy Pig Christmas gifts, with collectable sweet jars, piggy banks and soft toys along with exquisite chocolates, biscuit tins and the UK's first ever light up gin bottle. It's been a tough year for many, but we look forward to bringing our customers some M&S magic this Christmas,' says Stuart Machin, Managing Director, M&S Food.

Additionally, M&S' hugely popular Christmas Food To Order slots will open on 1st October.

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17. syyskuuta 2020 14:28:01 Categories: Prima (UK)

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