Jaguar Land Rover (JLR) is creating 5,000 new jobs across the UK.
Britain's biggest carmaker, which manufactures the Range Rover E voque and Land Rover Freelander at Halewood, has unveiled a massive recruitment drive after a record year of car sales.
In a bid to attract more recruits, the firm is not requiring applicants to fill in a traditional application form or send in a CV.
Instead, the firm has teamed up with virtual reality band Gorillaz to launch an app that sets a number of code breaking challenges for players. If you solve the challenges, JLR will offer you an online interview for one of the jobs, regardless of your experience and qualifications.
Last month, the firm unveiled record sales revenues of £24.3bn, having sold 604,000 cars around the world. JLR is Britain's biggest carmaker.
JLR wants to bring in engineers and technical staff over the next 12-months as part of its drive to deliver the cars of the future. The expansion would see JLR boost its UK workforce by 15% to 42,000 staff. The recruitment drive ties in with an ambitious vision outlined by JLR's chief executive Ralf Speth last year.
Later this year the carmaker will launch its first electric vehicle, the Jaguar I-Pace. It is set to be produced in Austria under contract by Magna Steyr, but JLR has pledged it will be the first of many, with large-scale production set to take place in the UK further down the line.
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The company said most of the jobs will be in the UK, though did not specify at which plants.
Around 4,000 of the new jobs will be directly engaged in manufacturing. Another 1,000 will include software and electronics engineers who will help design the cars of the future. Currently, a typical Jaguar has one million lines of computer code in it.
Alex Heslop, head of electrical engineering, JLR, said: "As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit. © Provided by Trinity Mirror PlcCredits: Jaguar Land Rover
Jaguar Land Rover
"Here we've found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind."
Gorillaz guitarist, Noodle, Jaguar's Formula E race team and STEM (science, technology, engineering and maths) ambassador, said: "Can you crack the code? Put your skills to the test!!
"Hey, maybe you might land yourself *the* most BADASS job you can imagine. Dare to win!"
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The first part of the game teaches players how to assemble the Jaguar I-PACE .The second and more demanding part of the game will focus on cracking code in Alternate Reality Game format.
The challenge takes them on a series of code breaking puzzles, that will test curiosity, persistence, lateral thinking and problem solving skills - all real world attributes of a new generation of software and engineering talent.
Traditional application methods remain open and CVs will be accepted as well, but JLR invites potential applicants to download the app and break the codes and solve the problems to fast-track their way into employment.