Woolly boobs are popping up all over Liverpool city centre to raise awareness of breast feeding.
Around 300 knitted boobs have been hidden across a variety of venues including restaurants and cafes to promote Breastfeeding Awareness Week.
Ten of them are 'golden' woollen boobs that will win their finders a special prize if they take them along to a parade and picnic on Wednesday, June 21 from St George's Hall to Chavasse Park .
Liverpool mums lead the way in breast-feeding Tree of Life Facebook craze
The prize winning design to look out for will be revealed on Liverpool council's Twitter account and other local media on the day.
The event is one of a series organised by Liverpool Bambis, a peer support group which has helped 15,000 mums in the city since 2012, working with other breastfeeding support services across Merseyside.
Liverpool mums post breastfeeding selfies © Provided by Trinity Mirror Plc
Although breastfeeding is on the increase in Liverpool, the city still lags behind the national average with 53 percent of new mums feeding naturally compared to 74 percent nationally, and this drops to 32 percent at six to eight weeks against 44 percent across the rest of the country.
The woolly boobs are used in antenatal sessions to teach mums how to latch a baby on to their breast and hand express their milk - and have been made by local nans. © Provided by Trinity Mirror Plc
What else is happening?
Monday, June 19 - an afternoon tea party at West Derby Children's Centre from 1.30pm to 3pm
Tuesday, June 20 - a breast feeding picnic is taking place at Score Lane Park in Childwall from 1pm to 3pm. Call 0151 233 5733 to book a place.
Wednesday, June 21 - St George's Hall will be lit up in 'Liverpool Bambis purple' overnight.
Thursday, June 22 - a celebration lunch is happening at Fazakerley Children's Centre from 12pm to 2pm. Call 0151 233 3705 to book a place.
Friday 23 June - celebration breakfast at Dingle Lane Children's Centre from 9.45am to 11am including bra fitting by Marks and Spencer and an afternoon tea and massage at Walton Children's Centre from 1pm to 3pm. © Provided by Trinity Mirror PlcCredits: Ian Cooper
A Breastfeeding Welcome scheme, with more than 200 places that will accommodate and welcome families in Liverpool, has been established.
A list of venues, and more information about the importance of breast feeding, is available by searching on http://ehd.liverpool.gov.uk/
During Breast Feeding Awareness week the Liverpool Bambis team at Liverpool Women's Hospital will be sharing interesting facts and information on social media at www.facebook.com/liverpoolwomens and @liverpoolwomens on Twitter.
Liverpool Community Bambis can be found on Facebook and are on Twitter @bambisliverpool