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Poundland's rival to Toblerone launched after fans slammed new shape

Liverpool Echo logo Liverpool Echo 19/06/2017 14:49:35 Rebecca Koncienzcy

Budget shop Poundland has unveiled a rival to Toblerone after chocolate fans were in uproar over its new shape.

Twin Peaks is said to be inspired by the double hill on the top of the Wrekin in Shropshire and Poundland has said it has a distinctive British flavour compared to more traditional milk nougat bars from Switzerland.

Blind taste tests have been giving the new chocolate rave reviews, Poundland says, two in three customers preferred it to the branded alternative.

Credits: Poundland PR © Provided by Trinity Mirror PlcCredits: Poundland PR

Poundland PR

This is what it's like in the new Home Bargains café

Development on Twin Peaks began earlier this year after the makers of Toblerone - Cadbury owners Mondelez International - created uproar by reducing the weight of the bar by 20g and changing the shape of its iconic brand.

Twin Peaks - at 180g - is 20 per cent heavier than its branded equivalent, the Birmingham Mail reports.

And the price of this new chocolate bar? It will sell in Poundland stores for £1 from the first week of July.

© Provided by Trinity Mirror Plc

Cadbury has unveiled a brand new chocolate bar

Standard 150g Toblerone bars are currently priced from £1 to £1.50 in supermarkets.

Poundland trading director Barry Williams said of Twin Peaks: "Poundland shoppers are savvy and the change in their favourite chocolate bar last Christmas didn't go unnoticed. That's why we've created a new £1 alternative for them - the size they wanted, with a British taste, and with all the spaces in the right places."

© Provided by Trinity Mirror Plc

A sneak peek of the Twin Peaks chocolate bar can be seen on a documentary about the budget retailer - Trouble in Poundland - on ITV on Tuesday, June 20 at 9pm.

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19. kesäkuuta 2017 17:33:43 Categories: Liverpool Echo

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