Lichfield's Marks and Spencer Simply Food store is to close, the retailer has announced.
The store, in Three Spires Shopping Centre, will shut in the new year and its 28 staff will be given positions at other M&S outlets.
Marks and Spencer said the closure explaining that it had been decided not to renew the lease.
Its Simply Food store, which has been trading in the city centre since April 2003, has been a popular addition to the city's retail offering, selling a range of quality food and drink. © Provided by Trinity Mirror Shared Services Limited
But Marks & Spencer, hit nationally by competition from online and discount retailers, has been reviewing its store portfolio since an announcement in May that it would be closing more than 100 of its 979 stores over the next four years.
This is part of a major restructuring programme designed to turn the business around in the face of falling sales and profits.
Vicky Woolston, Honorary Secretary of Lichfield Chamber of Trade & Commerce, said: "It is a real shame that a store like that has chosen to pull out of Lichfield.
"When you talk to people who complain about Lichfield one of the things they mention is the lack of high street names.
This is when a new M&S food hall is opening in Selly Oak
"I think it is a shame to lose one of the only ones we have."
Vicky did, however, point to the high percentage of independent retailers trading in Lichfield and the relatively high level of shop unit occupancy in the city compared with other places.
"In the big scheme of things the closure should not be of massive detriment to the city," she added.
Andy Barber, M&S Head of Region for West Midlands said: "The decision not to renew our lease and therefore close our Lichfield Simply Food store was a difficult one to make.
"Our 28 colleagues will all move to nearby stores."