© Provided by Trinity Mirror Plc
The new Great British Bake Off judges would probably condemn it as a shocking waste of sponge - but that won't stop this new phenomenon going anywhere soon.
A cake smash has been heralded as the new way to mark your baby's first birthday in memorable, icing-fuelled, fashion.
It's a simple idea. Your pride and joy is handed a birthday cake which they play with until everything get very messy and very little of said cake remains.
While that has been going on, a professional photogapher captures the moment on film so proud family members have a cheeky memento of baby's first milestone.
The craze began in America but is starting to become popular in the UK.
Kirkby-based photographer Caroline McNally said she was first approached to do a cake smash shoot around 12 months ago and demand has grown ever since.
She told the ECHO: "At first, when we started doing it, parents were paying £40 to £50 for a cake but when they come to the studio, they're rock hard and the kids can't break into them.
"I tell them, just go to Asda and buy a cheap cake there. They're always soft and it's easier for the kids to get into. Less is always more with babies."
Caroline, whose Babyboom business specialises in pictures of infants, added: "It has come on so much, even in this first year.
"Another thing we do now is the clean-up. Once baby has smashed the cake up then we have shots of them in the bubble bath, getting clean and the final picture is baby all nice and clean and ready for bed.
"We have to be very careful when it comes to allergies though. The parents have to bring the cake or the bubble bath so that there's nothing in there that baby can react to."
Caroline, who currently charges £120 for a cake smash session (including clean up), is not the only local photographer offering the service.
Bumblebee in Crosby, Daisy B which operates across Liverpool and Lancashire and Woolton-based Reflections by Amy also advertise sessions on their websites.