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Forbes' Most Valuable Brands of 2018

Photos logoPhotos 26/06/2018 8:34:00

© Stephen Lam/Getty Images; Alexander Pohl/NurPhoto via Getty Images
Forbes' list of the world's most valuable brands for 2018 has been announced. Over 200 global brands were taken into consideration, and based on factors such as revenues and earnings before interest and taxes, the following made it to the top 15.
For the complete list, click here.

All figures are in USD and all values are as of May 24, 2018

15. Louis Vuitton
© In Pictures Ltd./Corbis via Getty Images); John Parra/Getty Images) Brand value: $33.6 billion 
One-year value change: 17% 
2017 rank: 20
Michael Burke, CEO and Chairman

14. Intel
© Justin Sullivan/Getty Images; Scott Olson/Getty Images Brand value: $34.1 billion
One-year value change: 9%
2017 rank: 14
Brian Krzanich, CEO

13. Mercedes-Benz
© Mateusz Wlodarczyk/NurPhoto via Getty Images; TF-Images/Getty Images Brand value: $34.4 billion
One-year value change: 18%
2017 rank: 17
Dieter Zetsche, CEO

12. General Electric
© John Minchillo/AP Photo; Richard Drew/AP Photo Brand value: $37.2 billion
One-year value change: -2%
2017 rank: 11
John Flannery, CEO

11. McDonald's
© Peter Noyce/Getty Images; Hannelore Foerster/Getty Images Brand value: $41.4 billion
One-year value change: 3%
2017 rank: 9
Steve Easterbrook, CEO

10. AT&T
© Smith Collection/Gado/Getty Images; Michael Cohen/Getty Images for The New York Times Brand value: $41.9 billion
One-year value change: 14%
2017 rank: 12
Randall Stephenson, President, Chairman and CEO

9. Toyota
© Alex Wong/Getty Images Brand value: $44.7 billion
One-year value change: 9%
2017 rank: 8
Akio Toyoda, President and CEO

8. Walt Disney
© Chip Somodevilla/Getty Images Brand value: $47.5 billion
One-year value change: 8%
2017 rank: 7
Robert A. Iger, Chairman and CEO

7. Samsung
© Lee Jin-man/AP Photo Brand value: $47.6 billion
One-year value change: 25%
2017 rank: 10
Kim Ki-nam, Kim Hyun-suk and Koh Dong-jin, President and CEO

6. Coca-Cola
© Scott Olson/Getty Images; Patrick Kovark/AFP/Getty Images Brand value: $57.3 billion
One-year value change: 2%
2017 rank: 5
James Quincey, President and CEO

5. Amazon
© Lionel Bonaventure/AFP/Getty Images; Greg Doherty/Getty Images Brand value: $70.9 billion
One-year value change: 31%
2017 rank: 6
Jeff Bezos, CEO

4. Facebook
© AlesiaKan/Shutterstock; Rob Latour/REX/Shutterstock Brand value: $94.8 billion
One-year value change: 29%
2017 rank: 4
Mark Zuckerberg, CEO

3. Microsoft
© TK Kurikawa/Shutterstock; Chesnot/Getty Images Brand value: $104.9 billion
One-year value change: 21%
2017 rank: 3
Satya Nadella, CEO

2. Google
© Justin Sullivan/Getty Images; Chesnot/Getty Images Brand value: $132.1 billion
One-year value change: 30%
2017 rank: 2
Sundar Pichai, CEO

1. Apple
© josh Edelson/AFP/Getty Images; Mark Sagliocco/FilmMagic/Getty Images Brand value: $182.8 billion
One-year value change: 8%
2017 rank: 1
Tim Cook, CEO

Click here to see the complete list.


26. kesäkuuta 2018 11:34:00 Categories: Photos

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